Skateboarding and nothing else. When this blog started out I had big plans to open a chain of skateshops, but my search engine optimization firm takes up too much of my time and money as it is. It's hard enough just to maintain this blog. So what this site has turned into is the mixed-up ramblings of a washed-up 30-something skater who can't kick the habit because he's truly addicted. I blog on what I know, which is limited, and sometimes I even write about what I don't know, which comprises a substantially larger body of information.

14
Feb

Anyone Can Start a Skateboard Company

You kids don’t realize how different the world is from what it was 20 years ago, because you weren’t alive 20 years ago. If you’re 15 and you’re a skater, your consciousness really started about five years ago, and you’re still learning a lot. You take the Internet for granted because it’s always been there for you. When I was …

29
Oct

How Nick Merlino Got Short-Changed

There’s a lot of good skating in Foundation’s new video entitled WTF?! But for the sake of this post, just skip to the end and watch Nick Merlino’s part. I won’t spoil it for you by naming tricks, just in case you haven’t seen it, but the guy has five or six solid enders. You see one, you assume his …

24
Oct

That Skater You Want to Be

Yeah, I haven’t posted forever, I know. I haven’t skated much lately either. But I think about skating every day. I’m 36, I have two kids, I own a business, I am a “respectable” businessman, and yet I check the Berrics every day. Multiple times per day. And I think about skating, a lot. Did I already say that? Yeah, …

29
Nov

Skateboard Companies – Skater Owned vs. Not

Question:

Hey,
I have been checking out sublimited for awhile now. Great site. Thanks for taking the time. Anyways, I have always thought about opening up a shop. Recently came into some money, so I am finally starting to get more serious about it. That’s besides the point. With your industry experience and knowledge I was wondering if you could

20
Aug

If you own a skateshop, read this.

Alrighty gents, I used to own a skateshop in the pre-Internet days. I handed out fliers at skate spots. I talked to people. I did everything I could to get the word out, but like you, I didn’t have money to slap up a billboard or anything, so I relied mostly on word of mouth. Luckily, skateshops in that day …

20
Jul

Autographed Tech Decks

When I was in junior high I would cut the small deck images out of the mail-order ads in the skate magazines, laminate them with contact paper I had at home, bend up the nose and tail, and then during English class I would “skate” these things all over my desk and books. Around the same time, Town & Country …

13
Jul

Fortica Skateboard Decks

Geez, I’m a horrible skateboard product reviewer. At least this year, I am. Fortica Skateboards, based in Utah, sent me two skateboard decks with grip to review back around December or so. But I ended up being sick for the first three months of year, then my wife had a baby, then I had some injuries, and on and …

12
Feb

Is the Recession Helping Skateboarding?

I don’t post much anymore, do I? Yeah, I’ve been kind of busy with the day job. And I really need to get a post done for Fortica Skateboards who sent me two decks all the way last year, but between snow, sickness, and injuries I haven’t been able to get out and skate the decks, which I really want …

25
Nov

Mallard Skateboard Decks

Mallard Clothing is a skateboard clothing company coming up out of the great state of Utah, home to the best snow on earth (if you’re into snow) and a bunch of people called Mormons who are addicted to sugar because they don’t drink or smoke. Mallard also makes skateboard decks, and they sent me an 8.0 recently to try …

09
Sep

This Machine Kills Fascists Trailer

I don’t know who these guys are, but anyone who wants to kill fascists and put out skate vids like this one is fine by me.…