Comments on: Cisco Skateboard Commercials Get it All Wrong

By: Ad guy

Ad guy — Sat, 20 Jun 2009 05:26:54 +0000

Oh snap.

By: That Guy U call dork!!!!!

That Guy U call dork!!!!! — Wed, 11 Feb 2009 09:54:05 +0000

SO IN YOUR TWENTY YEARS YOU’VE NEVER MET A SKATER THAT LOOKED LIKE ME … HMMMMM MAYBE CAUSE YOUR TO BUSY HATEN AND NOT OUT SKATEN …..

BUTTTTTTT

I am and always will be a skater you hater !!!!!!!

here is my Youtube … I’ll let my part speak for itself

http://www.youtube.com/watch?v=6TuaRExZAew

And as far as commercial goes … ya there are flaws in the history of it…….
of course !!!! its a 30 Second Commercial showing with a network of people things change in a clip of a button..

and for the dialog … well I just read what was on the page …

Helmets for Flat bars…. It was a must on set ..

AND FOR ME
I made money and was happy it… soo thanks for the effort on calling me a dork and not a skater

Guess the 16 years of hard work hasn’t paid off …oh wait ya it did and still does … haha peace

The DORK

By: Surya

Surya — Sun, 27 Apr 2008 02:24:09 +0000

This is exactly what ran through my mind when I saw this bull**** ad. I had to let it out to my poor girlfriend for about 10 minutes about all the things that this commercials got wrong.

By: RebekahJF

RebekahJF — Sat, 26 Apr 2008 02:56:42 +0000

I am a 39 yr old female in no way connected with skateboarding (at least not in the last 29 years), but this commercial left even me saying, “What the heck?!” I recognized the skateboard in the original scene from the 70’s. Yeah, I had one like that. Then they seemed to update it to the 80’s/90’s version. What sense does that make? Was Cisco around with those kind of high-tech cell phones at the time skateboards transitioned from 70’s style to the more recent style? It doesn’t make any sense.

By: vince

vince — Sat, 19 Apr 2008 22:04:26 +0000

I was curious about this commercial too, but I assumed it was a metaphor rather than a realistic dummy company. The board they roll out in the beginning looks like some of the earliest skateboards, yet in no time this company has developed the modern shape, trucks and deck art of the skateboards people use today. The point of the add is that, if the skateboard were invented today, Cisco systems would have it perfected in no time.

I’d have to agree that they are way out of their demographic though. How would a CEO know about the history of skateboarding?

By: Joel Aigner

Joel Aigner — Thu, 10 Apr 2008 19:47:18 +0000

I work in the IT industry and a fair amount of my business is Cisco-Centric, so to speak, and this commercial was really poorly executed.

Seriously, WTF was up with the shape and such? Are kids really doing tre-flips and skating mini’s on a sector 9 reject?

Case in point, if I showed such a lack of knowledge in regards to networking as they did to skateboarding, my deals would not close.

I appreciate the effort but it would have cost them absolutely nothing to have made the ad more realistic.

By: Mr Long Cat

Mr Long Cat — Thu, 10 Apr 2008 03:10:05 +0000

anyone know the song that plays in this commercial? its about the only good thing thats in it

By: pHim.theprince

pHim.theprince — Tue, 08 Apr 2008 10:46:20 +0000

I think you are right. They could have done a little more research, even if it was not the goal to sell cisco products to skaters.

I believe they wanted to present ways to use the “human network” and its capabilities and did not come up with another effective example

By: Olaf

Olaf — Fri, 04 Apr 2008 09:00:48 +0000

Well it is about what the “wider” audience thinks and awaits from “skaters” and such a company. So the story is narrative. The woman which is so happy with the new washing powder hasn’t used it at all as well – everybody knows this.

By: Steve

Steve — Mon, 31 Mar 2008 05:57:30 +0000

This a horrible commercical created by ad geeks who have no experience or historical knowledge of skateboarding. Lame!!!!!!!!!