Pappalardo on Chocolate Skateboards

How long have we been speculating about this? Finally the word is official, Pappalardo is on Chocolate.

Want more info? Well, I can’t help you there. Check out crailtap.

So this is the third pro in a month, in case you didn’t catch the news about Justin and Devine being made pro for Chocolate.

Personally I think Popps is a decent fit for Chocolate. He’s already part of the Lakai crew, which pretty much means he’s in tight with the Crailtap crowd. I thought he was going to end up on Girl months ago after the Habitat thing didn’t work out, but then the months went on with no word.

The thing that I find weird about Pappalardo personally is that sometimes I don’t think he’s any good, and then I think he’s good the next day. It just seems like sometimes he’s doing things where you think “Man, I could do that” and then he’ll do something where you think, “You know, this guy is actually pretty good.”

Well, he knows how to grip it and rip it at least.

I love the art Chocolate always has. More Hecox stuff?

So this brings up a question though–how much more can a pro make by being on Chocolate or Girl than on any other company? And I’m talking strictly board sales.

There’s something about the Girl/Chocolate brands that makes them superior to most anything else out there, and I’m not sure what it is, or whether people agree with me much, although I tend to think they do for the most part.

I’m guessing Popps will be increasing his take on board sales by about 10 times what he was making on Habitat. Sad, since Habitat was such a neat company, but I think that’s just the way it works. Branding is everything.