So Nyjah is off Element and I’m predicting he’ll end up on Plan B. You might knock Plan B for some things, but you can’t knock the fact that they have an amazing team. But despite the awesome team they’ve got a huge problem, which is the same problem they had 15 years ago–the best skaters want to own their own companies and do things their own way. P-Rod and Ladd might be happy right now, but in 3-5 years they’re going to start asking questions about what they’ll do if they get hurt, if they can’t keep up, if they want to retire, etc. They’ll start feeling a lot of pressure to perform in order to stay on Plan B, and they’ll start realizing that if they owned their own company, they couldn’t be kicked off, and that maybe then skating could just be about fun again. And it won’t matter how much money is offered to them, because they’ll be looking for something money can’t buy.
Plan B could give these guys ownership in the company, but that’s a pretty big risk for Danny to take, and I’m not sure I would take it if I were in his shoes. It’s one thing when you start a company as a group (like Girl), but another when you start a company and then bring guys in.
It’ll be interesting to see how it plays out for Plan B. Maybe they’ll just be a temporary haven for the guys who are the best of the moment until those guys move on to start their own companies. Could that work for them? Who knows.



I just found your blog by googling ‘skateboard blogs,’ and plan to book mark it, because I’m obsessing about skating, which I got back into a couple of years ago after a decade of being lathargic.
Anyway, I bought the Lakai DVD and a year later watch it regularly. I thought the Plan B promo clips are good, expecially the huge kickflip to drop Sheckler does. But I’m having a hard time believing companies need to film for three to four years to produce a quality video. To think that the old Plan B produced ‘The Questionble’ video’ in 92 and then ‘Virtual Reality’ in 93 and both the videos progressed skating. I kind of wonder if they turned into perfectionists with these videos, it seems like nothing is sketchy anymore.
Even if they take longer to make, I hope they still make them.
yea, thats also how i found this blog. Kinda useful if you like skateboard gossip. But its cool either way.
That true but if thats the case pretty much anybody will start there own company in once they get a little exposure
Its human nature to always be looking up. Plan B doesnt face any more problems than any other company out there. Skateboarding is already a pretty saturated market, so Plan B needs to just keep with the times, never settle with the team members they have.
Well, all skateboards sort of fade away anyway. Most of them can’t be doing what they’re doing at the high level forever. PLan B is a very prestigious company, I am sure that they will be able to replace their team with ams. What about Girl? They always had some of the top guys and now a lot of their top guys weren’t around back in the day.