Are you a fan of Lakai skateboard shoes? If so, why? Which shoe model have you had the best experience with? Do you buy the shoe based on looks, whose shoe it is, how long you think it’s going to last, or what? Have you ever bought Lakais and then had the buyer’s remorse and wished you had bought something…
skateboard business
Other than being a skateboard blogger I’m also an entrepreneur with a few businesses. And it all started once upon a time when I started a skateshop while in high school. I only ran it for a year and a half, but I’ve stayed in the loop somewhat and have learned countless lessons about how to start a skateshop, how to run a skateshop, and how to make enough money to keep running it.
In a nutshell, the theory of Dunbar’s Number says that you have trouble dealing with more than 150 people. Not you specifically, you in general, and me too. That is, if you’ve got a company with 150 people in it, that will work fine, but hire 50 more people and you start having problems. Put 125 people in a church congregation…
Hey Josh - My husband and I are opening up a skate shop in __________. [don't want to alert any competitors] I’m in charge of advertising. I recently read a post of yours dated June 06 in which you made a few comments on how poorly skateboarders are marketed to. Do you have any tips? Our budget is small so…
I, like most people, delete spam from my email inbox as soon as I get it. However, this one caught my eye.
Since posting a link in a previous post about Nike and the Don’t Do It / Nike boycott movement I’ve gotten input from people who hate Nike’s involvement in skateboarding (which is different from hating Nike itself), those who don’t care and adamantly believe no one else should care, and those who think Nike being involved is great. To be honest,…
Most of you reading this probably weren’t skating when Girl Skateboards was started. It was 1993 if I’m not mistaken. Everyone who was anyone in skateboarding went to San Francisco for the yearly contests they had in the fountains there back in the day, and most of the Plan B riders were riding blank decks or something, and they were telling people…
I’ve got my hand on the pulse of this industry. I know what’s popular and what’s not. I know what to buy, and what to sell. I know what product will fly off the shelf, and what will survive ten individual price reductions without moving. Now all I need is a shop and I could actually do something with myself.
And…
You can tell Transworld is committed to skateboarding because they allow ads like this to be on their website. Congrats guys, you’re aiding and abetting major corporate interests that care nothing about skateboarding as they try to put real skateboard clothing companies out of business.
The offending Dickies ad is on p. 89 of the September 2005 issue of Transworld.
You know, when I was taking all those classes in college about marketing they would talk about doing focus groups, research, and really trying to figure out what the customer wanted. Sometimes companies would do the right things and have a hit product. Sometimes they wouldn’t…
The accused: Entenmann’s, baker of fine donuts and other pastries, including a mean pound cake.
The locations: Skateboarder Magazine, September ‘05, p. 53. Transworld Skateboarding, August 2005, p. 105.
The crime: Bad marketing.
Let’s analyze what’s wrong with Entenmann’s new advertising campaign that attempts to cater to skateboarders.
Paul ain’t gettin’ no incentives for this photo.
As we’re working on starting the Sublimited skateshop, I’ve been thinking that in the future we’ll want to get some pros on the team. It’s probably a little early for this since we don’t even have the first shop open yet, but it’s just something I’ve been thinking about.
Then I started thinking about actually having some pros come in as…
In addition to starting Sublimited I also own a web design firm called MWI. I think skateboarders in general tend to appreciate good design more than the general public for some reason, and in my case it’s not just a hobby but my job as well. Well, my other job besides Sublimited.
One of the benefits of running Sublimited is that…
