If you would like to support non-support for Nike’s attempt to make money off of skateboarding at the expense of true skateboard brands like Lakai, check out the Don’t Do It Army.
What is Don’t Do It? Here’s what their website says:
This website is dedicated to keeping sporting good companies from infilitrating our surf, skate, and snow industry. It is targeted at keeping them from “taking” from our industry, after we have built and cared for it with blood, sweat, and tears.
Sure, there are many different opinions of what people consider “selling out” to be. Most are harmless, and the benefits and pitfalls are subject to argument. For example, a soda company-harmless. Even a car company, a video game, or a tv show. While these things may seem lame, and have nothing to do with our industry, it’s all subject to personal opinion, and the bottom line is that these companies are not “taking” anything away from us, and at the same time, are willing to “give” for the association. They are not a competitor and don’t intend to be a competitor in our industry. Sporting goods companies’ intentions are solely to take.
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Let me add a bit of my own comments. What they mean is that there are no “skateboard” drink companies. Well, ok, I think Salman or someone was trying to start one, but you don’t need a drink to skateboard, you know? It’s not part of skateboarding. Shoes, clothing, skateboard hardware, etc. are the core elements of skateboarding, and when we support companies that are not real skateboard companies who sell these products we are allowing them to make money at the expense of those companies that were created by skateboarders, which almost always do a better job at product development and which help preserve the unique culture of skateboarding.
Buying Nike SB products means that over time, skateboarding’s culture will become more like that of the jocks at your high-school. I’ve gotten over hating jocks, I have some friends who are/were jocks, but I sure don’t want skateboarding to become the next jock sport.
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I’m not sure I understand completely. Are you saying that Nike should not be supported because they see a business opportunity and “IF” they can find a way to bring products to market that people want they shouldn’t be able to do so? Isn’t this America? Doesn’t pure competition enter in here? I personally don’t care for NIke’s approach to anything. However, I just bought a pair of cross trainers because they were the most comfortable. But for skate shoes, it’s Vans for me. My 2 cents.
Boycott’s are part of a free market economy. Companies have the freedom to make whatever they want and market it however they like, within the restrictions imposed by law, and individuals have the freedom to buy or not buy those products. Forced closure of Nike by the government is not what is being advocated here, but rather an appeal is being made to individuals to make the choice to not buy Nike’s skateboarding related products due to the consequences of that choice. In this case, the consequences of Nike becoming a powerful force in skateboarding would likely be the loss of skateboarding’s culture as we have known it over the past 20 years. If you don’t mind skateboarding becoming mainstream like surfing in that you can buy surfing products at JC Penny and Nordstroms, then by all means buy Nike’s.
funny thing is… its hard as hell to buy nike SB shoes at these big stores. they mostly sell them in small market skate-only shops… don’t believe me? go to nikeskateboarding.com … the store owners have the ability to decide if they want to sell them or not. even the sponsored riders of nike SB and nike 6.0 have the ability to choose who sponsors them.
I agree, people should have the choice not to buy nike… and they do. its your money. skateboarding did start small… so did nike.
heck… I have seen “hardcore” skate products more available at these big market stores rather than nike. everyone can boycott… just do your research before slamming on a portion of a company.
It is unfortunate that a designer from consolidated got mixed up in this crap… screw the companies… most of them don’t even recognize the work as that of an individual anyway… and yes even those in the skate, snow and surf market… i should know.
I’m fully aware of Nike SB’s policy of selling only to “core” stores. I think that’s some smart marketing on Nike’s part. Get in with the core stores, become established, and once you’ve got the “street cred” then you start selling everywhere to everyone and abandon the small shops that gave you the credibility. It’s virtually inevitable that this will happen. Nike’s not going to say “no” to the money, regardless of what their plans are today.
Although Etnies are sold everywhere, I don’t care so much about that. I see that as a skateboarder taking a brand, making it big, and taking a chunk of the youth fashion shoe market from companies like Nike. But while Sole Tech sells out the Etnies brand, they come out with more core brands like Emerica. More power to Pierre and his team, I say. I like to see a true skateboarder succeed and while I lament the loss of the Etnies brand to a certain extent, it’s just a brand after all. I can handle skateboarding losing brands, because we’ve lost lots of good brands to the mainstream market (Etnies, DC, Vans) but there are always good new brands that take their place (Lakai, DVS, Emerica). But when Nike comes into skateboarding that’s something different, because we’re not just losing a brand, we’re losing our culture.
OK, I had to leave my thoughts. As far as Nike goes, I’d have to agree that it’s a sellout scenario. Call me an old-school fart, but I can’t believe that after all these years, they just discover skateboarding? Where was Nike in the 80’s, or better yet, the 90’s? Granted, most of the shoe companies of today didn’t exist then, but that is just it. Nike was around back then and they didn’t want anything to do with skating. Now it’s the new era of Tony Hawk, X-Games, McDonald’s and apple pie and who shows up? Nike with a new line to cater to those that don’t care if skating becomes watered down Wal-Mart style. Screw that. It’s money for them plain and simple. Now, while I’m not against making money from skating, I am against making money from exploiting skating the way Nike seems to be doing. Just my humble opinion.
Thanks for the support. If you would like to help out you can join the don’t do it army at http://www.dontdoitarmy.com and help network on myspace at http://www.myspace.com/dontdoitarmy
A very effective way to spread awareness on myspace is to change your main profile picture to a don’t do it ad or banner. Thanks again and I will see you in the trenches!
Birdo
The don’t do it propaganda will be seen here in Europe, Belgium to.
I own a small skate company out of NJ. I got into skating about 7 years ago. I’m just starting to understand everything now and where it all stems from and the blood, sweat, and tears. I gave mine. Now as far as NIKE and ADDIDAS and those other fake companies out to initiate what they think is better for skating..screw that! I’m not an old schooler, but where the @#%$ were they when skating started. They weren’t in the pools and pumping them out, nor did they even give a @#$% about skateboarding..ever! They still don’t. They want to manipulate us to think they’re being a big brother to skateboarding by sponsoring events, and giving money to skaters, but let’s look behind the scenes. You gotta spend money to make money. That’s all they want to do, they want thier hands in everything. I’m sick of it, a company that sponsors GOLF, is now into skateboarding, a lifestyle where you do it for a lifetime and end up in a wheelchair by the time you’re 50. C’mon people. Open your eyes. Why are they here?? Let’s get em’ out and keep the real companies alive who actually care about skating and will give anything for it, even thier life…
i have been backing “dont do it” and consolidated for about 6 years and i agree 100%, nike is trying to step in and make a cash flow on the new main stream “image” and it sickens me. the whole thing does, now there are camps to learn to skate and teachers that will help “kids hone there skill to be a pro” what the !@#$ happend to going out into the streets and learning to skate with your friends, not concerned with trying to get sponsored but having fun. as i cant blame nike for trying to get in the game bc there brand is so reconizable, a parent probably would feel better about buying a nike skate shoe rather than a strange brand like laiki or DVS. but the fact still remains to all of us who know the truth, nike wasnt there during the pitfalls of OUR sport, they did try to make a buck in the mid 90’s and failed and they are back again to try, i say try bc i for one will not buy their skate shoes, nor support nike in the skateboarding industry. HEY NIKE STICK TO WHAT YOU KNOW AND YOU DONT KNOW @#%$ ABOUT US!!!
well, all I can say is good luck at boycotting them… we’ll see how they do… only time will tell of this virtually inevitableness of nike wiping the credibility given to them by smaller skate shops and tiny shoe boutiques. I personally believe that they will not sell these SB shoes in larger shops… SB is a premium brand, mostly meaning, they are hard to find by the general public and I know that the people working in SB happen to want to keep it that way. Look at their other premium shoes that are completely coveted by shoe collectors all over… SB’s are even harder to find than many of the most popular collectors items. there are so many contradictions in the action sports industry… what is a little competition gonna do? make this industry work harder? good, it should.
That’s something I can agree with, that is, that competition will make the industry work harder which generally is a good thing. Do you think we’d have all these new forms of deck construction if it weren’t for blanks taking market share away from the name brands? Although the jury’s still out on these new decks, I suppose.
I know I am gonna work really hard.
i am from cali and i am a jock i play football basketball and baseball but i skate every day everytime i leave the house that @#%$# is with me so dont try and say its going to the jocks wat im sick of is a person that doesnt listin to rock but when they get there first board they think they have to dress like a rocker its all about the person so dont try to dis jock skaters cuz i will kill u in a game of skate!!!!!!!!!!
You guys freaking suck. A shoe is a shoe. I am a longboard so have my fingers in the pies of many types of skating.
When someone’s skating, nobody’s looking at their shoes, they’re looking at the person. Anyone with an actual interest in skating wouldn’t give two craps about what footwear the guy is wearing, the kind of people that skate just cos it looks cool or because they like the fashion are surely the only sellouts here right?
I wear a pair of NKE 6.0, and skate in them saily. BUT IT’S JUST A SHOE!
Anyone who really cares about skating wouldn’t care about fasihon. Skating is about individuality, and skating for yourself rather than others.
And who’s to say these ‘true skateboard brands’ like Lakai aren’t in it for the money too? Lakai was formed by Mike Carroll and Rick Howard once they left DC shoes, clearly seeing how they could use their names to make a bit for themselves. If they’re ‘true skateboarders’ as you suggest, then why didn’t they use their chance to develop their Girl Skateboards company?
Vert/street/modern skating is all about image, fashion, and which clothing brand is sponsoring you. That sucks.
It’s not worth it. Skate in rags and flip flops. $20 a pop for a t-shirt made in vietnam isn’t worth it.
IT’S JUST A FREAKING SHOE, NOBODY CARES ABOUT WHAT FOOTWEAR YOU ARE WEARING APART FROM CHUMP-CHANGE POSERS ONLY DOING IT TO LOOK COOL.
This is all kind of funny. I just found this site and it looks like I missed out on the fight. But I just want to get my two cents in. As a 32 year old ex-sponsored (and still skating) skater I love the fact that Nike is BACK in the game. YES, back in the game. Does anyone remember the fact that it was us in the late eighties that rocked the old Nike hightops cuz we would skate crap out of our Vans and needed a shoe that held up longer than a week? Or how bout Gonz, Gator or Natas that was rockin them before there were shoe sponsorships? Wake up and smell the coffe people. Nike has always been there. Yeah, they didnt have a full-blown marketing initiative like they do now. But has anybody even brought up the point that Savier shoes was their company? And no one bitched about them in the game back a few years ago. Ask any kid under the age of 14 if Nike is legit. As far as they know they have always been in the game. I fully support Nike SB their shoes are great. Their team kicks @$$ and all this moaning from a bunch of old men who probably doent even skate anymore is disgusting.
Just because skaters supported them doesnt mean they ever supported skateboarding. If Savier had been in it for skateboarding they wouldnt have pulled the plug on it. Its not like they ran out of money. Their team kicks @$$ because they have more money than the entire skateboard industry. This explains pretty good why its detrimental-
http://www.skateboardworks.com/archives/2006/07/birdo_explains.php
hi. id just like to say that i am a rollerblader, but for sure respect skateboarding as well. and id just like to tell you what the industry is like on our side. we have prolly under 100 companies total. theres about 10 brands of skates. a lot of times it really does seem like its dying, and i understand your side of the argument, that nike and such companies are “taking the money away.” but you should think of it like this. nike is supporting your sport, there putting it on tv, and now skateboarding is as big as ever. in rollerblading i think that if nike supported us, we wouldnt be in as much of a hole as we are. so im just saying dont look at it in a negative way, because we sure would need it. i think boycotting nike might even be taking a step towards a downfall to skateboarding.
i think nike sb is the best
ur guys r noobs i swear who gives a s@#$ that they just came out with sb’s and they may be sell outs but they have good shoes and a good team so if u dont like them dont buy them —- i mean cmon if ur gonna complain about sell outs then complain about bam marger
I don’t skate. I played basketball through college. Now I’m an athletic footwear designer. I have a fairly objective viewpoint. I understand totally what the “Don’t Do It” guys are saying. But what they’re encountering is simply the harsh side of business. Where there’s money to be made, somebody’s gonna make it. What would you guys do if you were Nike? Sit back and say, “no we didn’t build this sport/industry, so we have no business getting involved in it now.” Of course not. That’s not how any successful business grows. Nike has a responsibility to its shareholders to sell shoes wherever they can.
As for skate culture, I think the Don’t Do It guys are looking at the glass half empty. Skateboarding has grown immensely in popularity, but it still is not beyond being vulnerable to a sudden decline in popularity in a few years. I’m talking commercial popularity, the thing that makes kids who don’t even skate want to wear legit skate shoes and clothing. All the legit skate brands are riding high right now on that. This level of popularity is impossible to sustain forever. But one way to cushion the fall if or when it happens is to have a monster like Nike involved in your sport. Nike gives you guys credibility as much as you give the same to Nike.
Hardcore skaters will keep skate culture alive. Don’t worry.
By the way, I met Mike McGill a couple weeks ago at the ASR Expo. The company I work for has a long-standing relationship with him and his shoe company. A co-worker of mine said to him, “Mike I have an old 1980s poster of you, skating in Air Jordans.” Mike said, “Yeah we skated in whatever the companies gave us.” … What? Hmmm. Who makes Air Jordans? Nike. And when was this? The 1980s.
Lastly, I mentioned earlier that I’m a footwear designer. I started with a new company back in July. My current project at work is a skate shoe, part of the reason I was at the ASR Expo. My in-depth research shows me that about 90% of shoes produced by skate brands follow the basic design language of 1970s and 80s Nike basketball shoes (The Dunk, The Terminator, The Legend, The Blazer). So, I’m convinced that Nike has done as much for skateboarding in the past as skateboarding is doing for it right now. It just depends on where you look for the evidence. Skateboarding and Nike should both be saying “Thanks” to each other.
Incase you’re wondering what company I work for, it’s Wal-Mart. Yes, we’ll soon be retailing a private label all-leather skateboard shoe—one version with a cup sole, another with an old-school vulcanized sole. And it’ll be available for under $20.
nike have billions of dollars for goodness sake spare a thought the ones who got them it.
Dudes nike sb is dope.
I own 3 or 4 pairs.
They last and they are a sick skate.
Most shoes dont even last.
Nike has the money for the best technology and research
there fore they are a better shoe.
Nike sb all the way.
screw your little dont do it thing cuz i just did it!
So here’s where I stand on this whole thing:
I do support the Don’t Do It campaign because of what i’ve seen happen to so many other things in the past. The way i see it, ever since it began, skateboarding has been a bit of a sport for the “rebels”. The ones who continued to do it despite the fact that they were constantly told to leave places and told that it was against the law. The ones who cared not about whether it was legal but about if they wanted to do it.
Then, when we look at even the kids today who skate, they are not usually the “popular” group in school for whatever reason society gives for them being “not cool”. Anyone has the ability to go to AE and buy themselves a shirt a few sizes too small and pants that are $80 and pretorn. It not hard to look popular, but the ones who chose to skate didn’t care about that. They would rather skate. Otherwise, there would be no similarity in style among skaters because you’d get people who try to look popular and skate at the same time, and that doesn’t work.
As for the shoes themselves, Nike has NOTHING to do with the foundation of skateboarding. Yea, some people skated in Air Jordans and i gaurentee you some people still do. That does not give Nike a place in the formation of skateboarding. Obviously, before anyone had the money to produce skate performance shoes, people who skated had to wear something. If you wanted to give credit to the companies that made ever single shoe those people wore pre-skateshoe companies, then you make sure you give it to EVERY SINGLE ONE, not just Nike.
Yes, it is common business technique to take an opportunity to earn more money when you see one. And yes, skate shoes can be a bit pricey, but Nike shoes are beyond that. I was never one to buy the “cool” shoes because they were over $100 and people were proud that they paid that much for shoes. Then, when I started skating, I realized that I needed something more supportive and durable for my feet. But, to this day, I do not brag about the ammount of money I spent on my shoes, nor do I spend as much as I can on shoes. Nike makes it obvious that they are in it for nothing more than the money. Their shoe prices are still ALOT higher than they need be. Just because they have the money to do research, doesn’t mean they do it as well as others, and it ESPECIALLY doesn’t mean that their shoes hold up better or last longer.
To me, skateboarding has been something against the “norms” of society. And yea, the norm of business is to do something for yourself, not particularly the industry. Well, I for one, am not going to support that. If Nike has nothing to offer to skateboarding except over priced, ugly skate shoes, then to hell with them. I wont say they don’t have a right to be in the industry, BUT those skaters trying to stay true to skateboarding (and know that its not and never was about profits) will make sure that they dont succeed.
DON’T DO IT
I don’t think anyone who wears them is “selling out.” the original “dunks” came out in ‘85 and have been used for everything from basketball to extreme walking, ha, Don’t get mad at Nike for making a few bucks off of a shoe that’s been around for more than 20 years. Plus, have any of you even tried the new Zoom Tre’s? you’ll get a good 3 months out of them. Live and let live guys, I’m pretty sure not everyone is just going to hang their shoes on the telephone wire to go buy a new pair of NIKES just because they’re being sold. I’m not all about nikes myself but I have had a pair and they’ve lasted for quite a long time. alright I don’t really feel like going on and on about this stupid thing. SKATE WHAT FITS YOU.
My griptape reads, “NIKE ISN’T SKATEBOARDING”. Skateboarding has become a marketing tool for big business. Why are kids popping kickflips off curbs in Go-Gurt commercials? It is a marketing tool. Nike has done the same thing; taken skateboarding and used it as a tool to make a profit. Nike has somehow slipped their foot in the door of the skateboard industry with billions of dollars to throw around, paying experts to research just what they should do and how they should market, to survive in the industy. I am not down with yuppie scum making an easy buck off of something I love more than anything. I care about skateboarding… I don’t want Go-Gurt, Slim Jim, Nike, or any other major corperation full of suits basterdizing my lifestyle any more than they already have. Major corperate involvement isn’t helping skateboarding.
Then why dont you look at our CCS mag’s if you look in the deck section there are “Slipknot” and “fall out boy” boards. That is selling out in my opinion.
your opinion wouldnt make much of a difference i mean come on man this is america not a communist country…
and yeah my sneaker collection is nike sb
and dont hate cause i know they’re the best skateboarding shoes ever made!
ok lets be honest, how many of you have worn a pair of nike SBs? what if you put on a pair and they happened to be the most comfortable, reliable pair of skate shoes you’ve ever had? What would you think of Nike then? You guys are retarded for criticizing nike for trying to make money, what do you think your so called real companies like vans are trying to do? YOU THINK THEY ARE IN IT FOR THE @#%#@$ FUN? NO, every company is trying to make money, and i dont see why you guys are judging them based on their history. Just because theyve made other sporting goods what in the @#$%# world is gonna stop them from making a good skate shoe. When your buying a skate shoe, the only things that should sway your opinion about them is comfort and reliability. Dont let your opinion of a certain company stop you from at least trying out their shoes. open your !%@#%# eyes people
join the army
http://www.dontdoitarmy.com/home.php
nikes are comfy shoes and theyre pretty sturdy for skating in.
all companies are out to make a profit at the end of the day but nike sponser lots of skaters and help them out just like all the other skate shoe firms. plus about 4 —-ty people not buyin there shoes isnt exactly going to make them get bankrupt, get real eh
a smalll owned skate shop I know owned by some guys i know who have been skating for over 15 years are able to sell boards to these kids in this area and provide them with a community of skateboarding, worth and commitment that would otherwise not exist were it not for their nike sb account. nike sb only allows accounts within a certain mile radius and therefor this certain shop makes most of there profit off of this account…not skateboards. why not other skate shoes you ask….this shop does have other shoe accounts and the kids on that area do buy those other shoes but the reason the majoity of their money is made off of nike is because they sell those shoes to people in Japan and all around the world for 3 times the amount they paid for them because of supply and demand. nike is a huge corporation and yes i’m skeptical of any corporation but what the sb world is doing for skating is making it a domiate force in sports.
Y’all are fools why is Nike a fake company, just because they didn’t produce skate gear from the start. What about all the other companies that are arising every day should you boycott them to? think about it you fools just cause they are making more money with skating doesn’t mean they are no good. And they make sick shoes!!
nike is not destroying skateboarding… this girly discussion about what shoes to wear when ya skate, is the type of attitude thats gonna hurt skatin… I got into skatin because it seemed like somethin that everyone can participate in.. who gives a #$@#$ about shoes!
I believe nike sb should stop the belief of them nbeing a skateboarding brand. People these days are using more as a fashion trend then a shoe good for sk8. I skated in a pair and it didn’t even last long the material is not made for skateboarding. Nike sb should take of the label of them being a skateboarding shoe.
My SB’s are the dopest skate shoes I ever had, I was skeptical cuz I’m pretty roots/core with everything in my life but noone else made a hi-top with strap for my flimsy a$$ ankles, sooooo whachu gone do…? quit whining go skate.
The core elements of skating are what? Are you kidding me? The core elements of skating is the person, the skateboard, & the concrete. I’m 32 years old, back in the day i couldn’t even afford a mainstream common name skateboard like Lance Mountain, Hasoi Hammerhead or Vision. I had some no name fiberglass deck that i cruised, and i couldn’t even skate with the skaters because they were too cool for school & was shunned from their “scene”. I didn’t buy into the whole fashion aspect of skating because i didn’t think a Rob Roscopp shirt would make me a better skater…it would just give me a thumbs up from the fashion skaters. I’ve read most of the comments here and it blows my mind! Dope shoes? Sneaker collection? Slipknot and Fall Out Boy boards? The Nike SB is dope? Has skating gone to hip-hop now or what?! Does anybody remember the Metallica or Anthrax skate decks back in the 80’s? Companies like Etnies and Emerica (& what i see in the skate mags.) have skaters working IN the industry and they are doing the SAME thing that Nike is doing..they are telling YOU what’s cool to wear! Bam Margera listens to HIM and so should YOU! Don’t support Nike but support us instead! Man, it’s a marketing battle for that green buck in that kids pocket. If the companies WITHIN the skate scene are so worried about losing their customer base to Nike, well then that’s a sign to UP your products instead of bashing the others! It’s simple, if Nike makes a bad @$$ shoe then make a BETTER one! If Nike puts together swoosh symbol on a banner event well then have yours on there also! Or better yet…step out of the fashion battle kids, enjoy life, skate & have fun!
Selling out is doing something you hate every day from 9 to 5 just to make a living.
Not doing what you love.
Clearly the people that set up these kinds of websites must feel really intimidated by these big giants. Dont you have confidence in the so called real Skate products and companies? It should work as a catalyst to improve and show these big corporates how it is really done. I am a bit confused. I come from a country (The Netherlands) where skate is not a multimillion industry like it is in the States. And that was already the case before Nike even peaked around the corner. We have no skaters living in huge mansions. So clearly the skate market had already crossed over into the big money world. Now as in all business when you have a big share others will want to move in and take a piece of the pie. Thats economics isnt it? Furthermore Nike SB is run by people that are skate, breath skate and are adement to keep skate just where it was. Namely solidly grounded on the streets. Most of the SB people used to run their own companies, worked for ‘real’ skate companies etc. Also Nike SB is run in the same way as most ‘geniune’ skate companies. By skaters for skaters. No big department store is targeted and quantities are kept low to keep product fresh and genuine. I dont think Vans will be too nervous. BTW Vans is also a huge corporate by now, and VAns ARE found in big department stores. Talking about ’selling out’. I think it is just a sign the skate industry is finally taken seriously and why would that make anybody nervous? Hopefully with Nike SB as an extra competitor the whole industry will benefit. And be honest I think that is already the case. Skate has been ‘mainstream’ longer than Nike SB exists. Nobody can be against making more money now surely. Dont be frightened be inspired. Its the same hypocrisy as when back in the day Hip Hop supposedly crossed over into the mainstream. I dont see too many rappers moaning anymore these days. Whether it is about quality is a completely different question all together. Lets not forget we ARE talking about business right? And isnt the aim of business not to make as much profit as is possible? Competition is good. Sure if you dont want to buy Nike SB than dont. There is no need to get arrogant over it though.
How about if I just get insulting and say that Nike SB’s shoes are just plain ugly?
But seriously, I like your point about getting inspired instead of getting frightened. I think that’s the way the skateboard shoe companies should look at the situation–as an opportunity to improve themselves and take Nike on. There’s really nothing else they can do. Complaining won’t make them a better company or sell more product.
My call is more to the skateboarders themselves to support the real skate shoe companies. Not to the point where you’re willing to buy junk just because it’s a “real” skate company, but if you’ve got two comparable products, buy the one that’s made by real skaters. Because when and if skateboarding ever has another downturn, those are the companies that will stick around, and if you don’t support them now, they might not be around during a downturn and then skaters end up with far less choices.
Granted, my theory might be compromised by the fact that it appears skateboarding will never be anywhere close to as small as it was ten years ago, no matter how bad the downturn, but I don’t worry all that much about it because I just happen to like the shoes put out by the real companies better than Nikes anyway. That is, even if I weren’t against buying Nikes I still wouldn’t buy them based on looks alone.
Nikes have been worn since the begining of skateboarding IE Blazers, tennis classics and more recently in the 80’s Jordan 1 the original dunk. Think not just check the first cover of thrasher. Nike blazers, unless he was also riding a Birdo consolidated pro model you have not a leg to stand on. Check POLICE ACADEMY 5 with Tommy G. rocking Jordan 1’s even dogtown heads were wearing them, tennis classics. Birdo don’t cry because Nike figured out they had the best shoes for skating all along. Thats why savier was scraped aswell as their first attempt at skate shoes because the designs were lame they were trying to fit the mold at the time which were bulky puffy space boots. And through all that they still took care of their riders,(B.A.) the same cannot be said for Seth, Birdo your a complete barney and hipocrit. Nike DIY bussiness strategy wasn’t a strategy at all the founder made shoes by hand for running using a friggin waffle iron and they happen to catch on.
it took many years for Nike to get where they are at. Do you think your dontdoitarmy.com even matters? of course you don’t but maybe riding off Nike’s coat tails will gain your weak company some recognition.
Who’s next adidas your an idiot!
Nike SB are middle school poser shoes…They were cool a year ago but since the majority of the skate industry is against them, the true skaters are no longer supporting them. The foundation pro that skates for nike no longer skates for foundation…Ever wonder why? Independent is speaking out against them, over half the Nike pros ride indy…It is only a matter of time before Nike starts having their own boards made in their chinese and indonesian sweatshops where there are no restrictions on child labor and sexual abuse is a very common thing especially among the 10 year old child slave laborers. I have always boycotted Nike, not because of their noninvolvement in the skate industry, but because of their policy of moving their factories (after the countries form unions to protect them) to country with no worker’s protections…Nike is the sickest of all shoe companies, not because they are made for the cheapest, but because they are the most expensive and have the money to pay these people enough decent wages and choose not to in order to have a ridiculous profit margin. Philip Knight (the co creator of Nike) started off as making shoes from a waffle iron yes, but when was the last time he made a pair of shoes himself? when was the last time he slept in his car while promoting the company? he has allowed corruption and greed to run his company while he just rests his last remaining days in his mansion and appears every now and then to wave at people…
Friends don’t let friends wear SB!
Yeah but has anyone ever skated nikes? they make a good skate shoe. take the zoom tre for example. Ive been skating them for about a month now and they just dont rip. at all. they were 90 bucks but it was deffinetly worth every penny
The whole idea of “Don’t Do It” army is gay. So Nike SB isn’t a completely-skateboarding company. Does it matter? Nikes last longer than Etnies, and most Vans, and you’re promoting these companies, who’ve let Dept. stores like Kohl’s market them, so who’re the real sellouts, huh? I’m young, I skate, my friends skate, and I wear adidas. Am I a sellout? No. I ride often, but I don’t have a Zero shirt and an Element jacket and jeans with some Girl undies or something. My adidas Stan Smith skates have lasted me 7 months, and they’re still skateable. Besides, adidas had skate shoes out before Etnies and Emerica and DC even started. Stan Smiths and Superstars, originally not intended for skating, but substituted anyway, were made in 1968 and 1970. And both of those shoes had the basic elements of modern skate shoes, a rubber outsole, a leather upper, a comfortable fit, and a grippy bottom. In 1978, adidas debuted the shoe called “Superskate”, can you guess what it was for? Yeah, skateboarding. Another classic skate shoe, the Campus came out in 1983. And they’ve had plenty of skate shoes since the 70’s.
And Nike, they pretty much made sneakers a fashion trend. Their shoes have some of the most comfortable soles in the world, and their technology just gets better. Some of my friends have Zoom Tres, and they’re impossible to break, a lot better built than other skate shoes. My friend said that Fallens aren’t comfortable, Etnies don’t skate well at all, etc. And what about Chuck Taylors? Pretty much the original skater shoe, and Converse is a sportswear brand.
And if I started naming all of the shoes that the football players and other jocks have at my High School you would be crying.
It’s great that you guys want to preserve skateboarding as an exclusive culture for skaters only, but don’t be dorks about companies that just want to contribute.
Well, if you’re a real skater, you wouldn’t worry about shoe brands.
I skate In Nike SB harbors [and will keep skating in them] and I got to say, ”They’re the Best shoes I’ve ever worn!” So If you’re REAL, go skate.
I mean Its not like you’re favorite Skate brand will go extinct.
Frankly, stop whining!
THIS WHOLE DONT DO IT $#%#, IS GAYYYY.
GAYER THAN THE KIDS AT MY BLOCK!
aight so you got the sb thing wrong man…
they are not ONLY made to skate either. i dont use them to skate, but i heard theyre good shoes to skate in.
but they are some dope ish man, and a true collectors item. they look good, and its almost a competition to see who can more and who can get the freshest pair. i got a few pairs, looking to get more. sure, nikes a big company, but isnt dc? and vans?
how bout etnies?
get yourself a pair of nike sb dunks, youll see why people love them.
Wow , if i wanted a bunch of rules I could go join a softball team. Do what you want . Don’t wanna give your money to nike ? Don’t . As far as “selling out” goes . I know several core sk8 shop owners and you know what they all say is killing their buisness? Marshals and Tj max. Selling tees, shoes, and pretty much anything else for pennies on the dollar .Try finding some dunk sb’ s for $30. So why don’t we boycott Element, etnies ,dvs, es, emerica, circa, dc ,vans, adio, ipath, and so many others I dont have time to post . If were gonna boycott them all , maybe we can sk8 barefoot, that sounds like a blast!!!!!!!!!
who the ____ is gonna spend 80 dollars on a pair of skate shoes? thats the cheapest ive seen nikes and they dont last any longer than 50 dollar pairs ive tried
This is ridiculous. Nike is in it for money, of course, but that doesn’t mean people need to #@$# and boycott. Skateboarding is about what you feel while you’re doing it. This isn’t a comment on what skateboarding is really about, but it sure as $%$# isn’t about what companies do what with their resources. People don’t boycott cars because new gas minit-marts decide to jack their gas prices up. Get $%#$$# real people, get in the game and skate for the reasons that got you into it, bickering over an athletic shoe company This is ridiculous. Nike is in it for money, of course, but that doesn’t mean people need to #@$# and boycott. Skateboarding is about what you feel while you’re doing it. This isn’t a comment on what skateboarding is really about, but it sure as $%$# isn’t about what companies do what with their resources. People don’t boycott cars because new gas minit-marts decide to jack their gas prices up. Get $%#$$# real people, get in the game and skate for the reasons that got you into it, bickering over an athletic shoe company < not giving a %#$@#$ what that company does.
Nike SB’s are some of the best skate shoes out there.
ok i seriously dont kno why the heck everyone is gettin so worked up with nike sb…….yah nike sb is in it for the money but so is EVERY other skating company out thier…….and boycotting it is somthing a 10 yr old does to his/her mom…..if ppl like nike sb thier gunna buy it and if they hate it then they rnt gunna buy it…..its all your choice….oh and for the ppl that say nike sb’s suck and wear out right away, just try the nike sb zoom air tre or nike 6.0 insurgents…..probly the 2 longest lasting skate shoes right now
I’m gving you guys the real word…
Nike was the ORIGINAL skate shoe. look at the skate shoes from when it all begin… if you see something other than an adidas, or Nike sign.. your a liar.
ranging from basketball, to baseball, to swimming, and now even skateboarding… Nike has dominated sporting equipment everywhere. Their multi-million dollar investments into skateboarding has helped us. They are trying to make a cheap dollar, but they deserve it.
Nike has transformed skateboarding into something of a “hip-hop” style… but that’s just a style.
You can get a pair of “skateboarder” SBs… for $85-$100.00, now we have sneakerheads who notice the rarity of the products… and will pay $170-$300… (even 4,000 for some of the sneaker “king-pins”.) Nike SB has become an Icon in the skateboarding industry, and the hip-hop industry… I think now is a little late to change it.
SEE THE TRUTH. NIKE SB IS A MONEY HUNGRY PIG WHO HAS NO REAL BUSINESS IN SKATEBOARDING BUT TO FILL THIER POCKETS *&^% THEM AND THEIR TEAM. P-ROD SHOULD BE LOOKING AT HIMSELF REAL HARD FOR SELLING OUT LIKE A BUSINESS ZOMBIE…SKATE THAT REAL $%^& LIKE LAKAI, DVS OR VANS.
Many, Many years ago (around 1991) I actually sent a redesign of the Air Force shoe into Nike to make it a bit more ’skate specific’. Never heard anything (nor did I really expect it – although I wish they had made the shoe). I still have the drawing at home from my high-school art portfolio.
Fast forward 16 years and what do I see? A re-release of this great shoe. Now, I understand that skating Nikes might not be core. But back then it was common practice because – frankly – Airwalks were on the whole horribly ugly and overdesigned and this was true of most skate shoes (anyone remember the ‘540′ Farenheit shoes? Uggggggh). Tie that in with the fact Nikes were cheaper than skate shoes (due to mass production, not lack of quality) and it was really the best option for many people – me included.
It would be safe to say that many of the things that skate shoes used as a jump point are direct copies of Gazelles and Air Forces. Air pack heels, Gel heels, one-piece sole-outsoles, etc are all things that skate shoe manus cribbed from Nike and other big players. Nike (too late, in my opinion as they missed out on 10-15 years of sales and could have injected money when the sport needed it most) is now finally trying to put that tech to work. I’m not going to fault them for it.
The Zoom Tre is one of the best skate shoes I’ve ever tried, and in 20 years of skating I have tried A LOT. No skate-shoe company even comes close to offering something similar, because they just keep producing shoes that are focused on fashion over function. If Emerica, iPath, Fallen, DVS et all would quit making shoes with stiching directly in the flick area, causing the shoe to begin falling apart in a week, then I’d buy them in a second. Unfortunately, they know that skate moms will just buy a new pair for johnny, and so they don’t mind making pretty but fall-apart shoes.
Don’t get me wrong – if Nike starts making trucks, wheels, and decks, I will laugh. They have no experience in this field, and the products would suck. But AFA shoes go, they make GREAT shoes. If they help my skating, and will last longer, this is paramount to me. I’d love to support the skate shoe manus of the world, but quite frankly I am not a welfare organization. make a shoe that I like, and I will buy – no matter what name is on it.
One last thought though – if Globe would bring back the Chet Thomas 4 in brown, I’d buy 10 pairs. THAT was a great shoe.
I completely agree with this site and i feel everyone should try and at least think this way. What is this world coming to. For years Nike brand has been basketball and sporting good items. There in this SB stuff for the money therefore they have no need to compete. I make sure all my friends understand this before they purchase a Nike SB. Nike going skateboarding is one of my most furiating concepts.
Those of you who say that Nike has nothing to do with the foundation of skateboarding are very wrong. Back in the 1980’s when street-skating was just starting to come around and when the only shoes out there were canvas Vans, tons of people started skated guess what? Nike’s. Adidas. Basketball shoes.
People still skate Air Jordans today like they did back then.
Nike was in the market and fully aware of it, then they invested into Pro-Dunks and then they started making Nike SB’s. SB’s are some of the best, high quality shoes on the market. If you disagree, go spend some money on a pair of dunks or blazers and you’ll see why they’ve had such a following for so long.
If Nike wanted to make tons of money, they’d make ALL SBs GR and increase production, then you’d see them in Target and Footlocker, kind of like Globe or Vans. Nike isn’t in it for the money or market domination.
SBs don’t hurt the skate culture whatsoever. Vans and Supra have an alike following to some rarer (Like the gold perf skytops) models, along with supreme and W)Taps collaborations.
Don’t Do It army doesn’t have any valid point whatsoever to hate Nike SB. SB has proven itself to be a true skate company. Ever watched Nothing But the Truth? Nike SB is very alike to any skateboard company out there, and certainly does not hurt the market.
Dude, there is many things OTHER brands can relate to this.
Zoo York is owned by Mark Ecko. I skate SBs, and I love skateboarding, but do I give a —- about what you are wearing?
Girls are suppose to do that. Skateboarding, is Skateboarding. Is Lakai, Zero, Enjoi, AWS ect. going to vanish because of Nike? Absolutely not. Enjoi, Alien Workshop, Flip and many other brands are family with Nike SB. Consolidated has a raw team, and I like you guys… It’s skateboarding. Do it for the love man.. Those and many other brands know what’s up, because it’s Nike SB, meaning SKATEBOARDING. Something many of us truly love. And why is all of this —- going against Nike? Adidas is also on the list. I don’t hate skate brands, nor Consolidated for hatin’ on Nike SB. Once again, it’s SKATEBOARDING. I personally skate SBs and Emerica.. all day.
I’am glad many TRUE SKATERS out there support Nike SB.
first of off nike makes some of the best skate shoes ever and they just brought out the nike sb tre AD which is the best skate shoe and is loaded with new technology. nike has done well and they have top notch quality.
are you thinking nike is new to skateboarding they have been making sb’s now for 6 years which is still new compared with vans. its like me going around and making fun of other shoe brands that are new such as zoo york. (which i have skated before and was worse shoe ever, but still i dont make fun of them because they are new and still got kinks)…
still i love nike sb and im hopeing ill get some nike sb tre ad’s because i really want to try them out and tell everyone about them.
Nike Sb sells shoes to hipster kids and street wear heads thats it. Their colorways are bogus and any true skater knows that. I own a shop with an sb account and the only time I sell sb’s are when streetwear kids come in. No skaters at all. All other brands sell out to skate kids, Es, Emerica, Lakai, you name it. Wherever Nike’s heart lies it doesn’t matter because there colorways are out of touch with skateboarding. The reason most shops won’t admit that is because street-wear kids will buy shoes for three times as much as skaters and those kids will only buy Nike’s. However you feel you know most SB kids are not skaters and thats a fact.
If someone has enough time to worry about what shoes people are wearing and make a website about it, then they probably don’t really skate that much anyway. Website looks like a bunch of weiners, i mean whiners
nike sb is a true skateboard company because they changed the styles of there dunks making them better for skateboarding and they have other styles like prod 2, harbors, team edtion, and tre ad that are only nike sb. The nike sb tre ad were specially made for skateboarders with a hard to rip material. Also nike sb will not supply to big stores only core skates shops cause they like to limit some of there shoes and only want skaters to were them cause they want to be more limited. iam a colleter of nike sb and also skate with them and i love them they have a very nice feel to them and with the diferent style they offer lets you choose one you realy want to skate in. the only styles nike and nike sb have of the same are blazers and dunks. they are different to cause they zoom air soles in the heel for skateboarding and the dunks have that and a thicker tong so there specially made for skateboarders and they have dunk low, mids and highs which regular nike has only low and high so they made mids for skateboarders. i think they are a true skate company and its the onlys shoes i wear i wore other skate shoes and nothing compares to nike sb.
look the point of nike sb is confusing because nike sells them to small skate shop for around 50 bucks probably, yet you see them being sold for hundreds, nike doesnt exploit skateboarding as much as you guys say it does its the people that get a hold of them that do, i think nike was just selling it just to skate shops so skaters would buy it not @#$## everyoe at the mall, the thing is that their plan backfired, nike should realize this and increase their quantities, because by keeping them “rare” stupid “sneaker heads” want them and thats where most of the sb’s go, thats why you dont see them around that much, ive skated adio,dc,vans,emerica,lakai,es,fallen and yes i have 1 pair of sb’s, and in my opinion nike sb and fallen are the best !! so put some serious tought because if anything people are profiting more from sb than nike is!!!!
That’s the stupidest thing ive ever heard, who the @#$# cares if they werent there when people were skating bowls or doing flatground, I sure as @#$# dont. They’re good shoes and worth the price, you’re an idiot if you care about what was around back then, Just trend followers. Stop trying to prove something and go skate. doesnt matter how you skate it. just skate, Only trend followers care about shoes, ive skated in boots for @#$@#.
Exactly, not all these companies were around for the beginning of skateboarding, but how does that demean their credibility for making solid skate shoes at reasonable prices. Nike, Adidas and Reebok werent around for the creation of football or basketball, and they are hailed as the core suppliers of equipment for that sport, but does that mean they are fakes. Big deal, just because the higher ups at Nike saw an opportunity to expand doesnt mean that all you whiny @#$# should cry about it. @##@ @#$@# @#%$# , stop crying you little babies
Hey, everyone. I understand why the people who started this site feel the way they do about Nike SB. But I believe that you guys don’t like them because they are just a big company. They sponsor the skaters that started and came up with the industry, sport, etc. Did Tony Hawk sell out to EA when he made the skate games? What do video games REALLY have to do with skating? Do you think the big name skaters would be out there working half as hard as they do if they knew they weren’t going to make money? Even the shoe companies you guys support still have a board of directors, a bunch of old guys sitting around a big @$$ table, JUST LIKE NIKE. I understand it is the spirit of the sport you want to keep intact. But in the end, it’s all about money. For everyone. You guys can talk about skating all day and all night, but how are you going to pay bills and take care of your peoples? “Selling out”. It’s such bull. It’s a term haters use for people who were smart with their time and their effort. One guy up above said that there were people who would give up their life for skating. Money or death? Come on. Stop hating on Nike SB. Agree or disagree, I wish you all the best.
nike doesn’t care about the skater they only care about how they can get more money in their pocket.
dont do it
Vans- PACSUN, journeys, urban outfitters, EVERYWHERE!!!
DC- Journeys, PACSUN
ES- Journeys
Globe- Journeys
Etnies- Journeys
Emerica- Journeys
circa- Journeys
NIKE SB- SKATE SHOPS!!!!!!
Lakai- SKATE SHOPS!!!!!
Looks like to me that nike is the only one not supporting selling out besides some others such as lakai. Lakai is legit, but so is NikeSB. Look at their team. And as for skate quality they are amazing!!! Look at Eric Koston, he has been CORE and a DOMINANT force in the skate industry. He recently left lakai and now has no shoe sponsor. Guess what he skates??????? Who would have guessed…. NIKE SB. Also I live on the east coast and private skateparks are almost all gone. Noone is staying in business. Certain parks are. Guess what they all have in common?? NikeSB sponsors them and loses money on it. Looks like to me NikeSB is not only making the most legit skate product and placing it in core private shops, but also they are providing places for kids to skate. Rock on SB
yo, sb’s are what they are…some are sick some suck #@$$#, but they all have their place and if you like fashion they are the tip top, if you just want the longest lasting skate around…yup go nike. they make the best sneakers of all styles/sports accross the board so why would their skate kix be any different. if you dont get the sb hype, go to the mall and by some 6.0’s or whatever else they sell at foot locker or journeys. true, sb’s are unique and certainly designed for those who care about fashion or trends at least a little bit (if you rock em dont kid yourself you love the fact that you found that pair in your size at your favorite shop before they sold out and you had to pay 2x to 5x more) and for my personal end, who else reps a seriously solid skate team plus de la sol, mf doom, les paul, and my personal favorite jeremy fisch…anyway, theyre comfy super skateable styly and can be an investment if you know the game, so one that note, dont hate the playa we all know the game sucks…one love…anyone with a new pair of P rod 420s size 10…nathan.surprenant@gmail.com will buy or trade…and then put them in my closet awaiting just the right occaision hahaha
Nike makes some hot gear. Its nice to see pro skateboards making some real $$. If/when Nike turns whack real skaters will move on. Skateboarders have always set the trend and this is no different. Live in the now and dont fret on what might be.
Go skate.
Anyone who wants to boycott SB seriously has their priorities seriously fucked up. Nike entered the skateboarding industry to make money? Ok. Why the hell does that matter. If their shoes are good what’s the problem? If you choose what you use based on what image it will have, you’re the one with the problem.
Why So Serious? We’ve labeled each other for so lomg we have a label for everything white people black people jocks and goths nerds jews herbs stoners skaters you classify everything because that what u were nought its really sad a joke if i may say, 50 years we’ve done the same thing eat fast food drive shitty cars and think we know it all. Your skating history i skated for years but I not claiming the sport I played soccer football basketball but im not claim the label jock, i realize that 60 70 80 90 to present we do the same shit go through our fad eat our fast food smoke and drink it have little chats about shoes damn are we ever going to step
into the future dont u see were holding ours selfs in ignorant bliss, wait far from bliss but o so ignorant pretty much i call it the old way of thinking fossil fuel relieving stress with toxic substance, labeling our peers how far have we come from
the old way of think we are the age of the internet we play with computers for fun we can do so much more with our energy stop wasting time on shoe company boycotts and think about our future, fads come and go the future is now we need to go places our elders could never tread DAMN WHY DOES NO ONE THINK!!! FUCK THIS MATERIALISTIC GARBAGE WE ARE THE FUTURE WE WILL DO THINGS THAT SEEM UNREAL IM NOT JOKING THE FUTURE THE FUTURE THE FUTURE THATS ALL I THINK ABOUT FUCK THESE WEAK ASS OBJECTS IM SAVING EVERY DIME I HAVE FOR THE FUTURE I GUESS SOMEONE MIGHT UNDERSTAND WHAT IM SAYING I HOPE. WHEN U LOOK BACK FROM ON THE FUTURE THIS IVE HAVE KEEP SKATING UNIQUE WONT MEAN SHIT SKATING BECAME MAINSTREAM WHEN TONY HAWK FOR REGULAR PLAYSTATION THEN ALL EVERYONE NEW HOW TOO SKATE AND THEN U DECIDED TO START SKATING!!! GOOD LUCK AND PEACE!!!!
hahahahaha…I just found out from someone that works for Nike SB division, that most of the “pro nike sb” comments have been put up on this site by the reps for the Nike SB division…Supposedly when this article first came up, Nike SB marketers felt threatened and started leaving comments with instructions to mention skateboarding in the 80’s, it was also not long after that they signed on Lance Mountain, not because he is a sick skater, but because he is an oldschooler from the 80’s and they want to gain respect from the older skate community that might be getting back into skating or getting their kids into skating. The funniest thing is that they still, 3 years later, are leaving comments under different names, now I am not saying every pro Nike comment is them, but I know my friend wrote a few of them, and he is fed up with them because they are cutting his division and replacing him with a computer or something hahahaha…I think it’s hilarious, Nike signed Lance Mountain partially because of this thread hahahahahaha…If you go to the skateboard mag’s little announcement that koston now skates for nike and read what people are saying, you will hear from real skaters and not industry dweebs trying to debunk a movement to keep skateboarding real.
F#ck Nike SB!!!
wow. i see a bunch of people here who are being tottaly hippocritical. if ur really a skate vegan, skate vans for your whole life, u wont change anything. Nike deserves it’s cut just as much as brands like DC, Duffs,Osiris, Fallen,Circa etc… point is, only vans has been around from the get go,and they’re not doin too great right now.just because nike isn’t considered a “skate company”, u all think they’re gonna kill ur industry? they sponsor some of the sickest street skaters around, and they’re skaters make the really comfortable living. U all hate on them when they support the “jock sports” and then turn right around and bash em for trying to spread they’re sales. and for everyone here saying that theyre shoes suck, theyve been in the game a little over two or three years now. with additions like the zoom tre’s, nike is proving that it has the money to actually improve skating tech. and mark may words, circa, vans, e’s or who ever else will steal the thermoplastic toecap and incorporate it. Skateboarding will never be mainstream because u have to have a lot of balls to do it. u have to be willing to get thrashed every day for what u do and most ppl cant take that. so for the few of us who enjoy nike SB’s with a passion and who could completely demolish u in a game of S.K.A.T.E., &%)@ off, i’ll be skating while u sit here and bitch.
Nike can be a sellout, yes, money matters to everybody. same for p-rod that skate for nike or all the other “sold” skaters as koston, brian, mountain and all the nike team. they know nike have nothing to do with skate, however they dont care, they cash more in the end… and if skaters keep buyng koston decks, why bother…by the way skate shoe brands are not the holly grall, see circa a swiss brand made by a pharmacist – nothing to do with skateboarding, see dvs/lakai/matix , skate brands made by 3 texan cowboys with a ranch in texas – nothing to do with skateboarding. vans, owned by same company as wrangler jeans, womens clothing and flipflops; gravis alien habitat are from burton snowboards – not skate anymore… and who cares? nobody, the stupid skaters just buy everything that is in a mag. ooooppppsss im late for the baseball game.
well. the conclusion is do it, for fucks sake. who cares. the world is this wicked, twisted, corrupted, sad, tired, agony-riddlen,fucked-up place, and We The People (WTP) are the same as fucked up. we are part of it all. we are the world. we are the children. so get dem kickass sturdy confortable nike shoes and the little azn infantile screw-ups get all that hefty shitty murderous slave-labour thing and let’s start living. i’m gonna love this deal.
By the way… all guys that think nike is cool:
nike sucks!
actually, you suck because you are reading this shit posts in your shit internet in your shit hole!
so fuck yourself you pretentious fashion victim!
Hey Joker,
you are in some kind right.
But please dont forguet that jews are not people.
theyre just jews.
lmao well true true and true i think its all becus the blck pple who r ghetto still think they can rock things their own way… espeacilly when it comes to skatin…
Dude, I’m so tired of seeing Nike 6.0 ads all over the surfworld. At least disquise yourself as Hurley brand so we don’t all feel like sell-outs everytime we open a surf mag and see swooshes all over the place. I support the don’t-do-it nike boycott all the way. BTW, you should put up a facebook page without the profanity so more people will take this seriously.
It is funny you mention that, how many Nike ads are there in Sports Illustrated? Let me save you time…None!!! They are buying their way into our industry through our media while turning their backs on the sports media that made them what they are…
I’ve been skating and riding bmx since I was 8 (1988), when people thought it was lame. Me and my brother put blood sweat and tears into it; broken bones, rebuilt knee and all the yummy bumps and bruises. Grew up poor, and all I had to skate in were terrible Airwalks, a so called “real” skate shoe. Once I started working and could afford to spend money on quality built shoes with real science and tech gone into their creation, I bought a pair of Jordans. Some of the best shoes ever. Now, I skate in 6.0 Dunks, 6.0 Air Mogans, Addidas Stan Smith 2’s, Nike Air Indees, and yes Jordan PHLY Legends (still the best skate shoe in my opinion). Why? For the same reason you will not see modern basketball players wearing Chucks. Why? Because they are built with the movement and stability of toes, ankles, achilles tendon and knees. Why? becaue their classic styling still looks better than any other garbage on the market.
Say what you will, but these shoes cost 80$ because of all the science and tech that has gone into their making. Whereas a copycat pair of DC or DVS or ect. sell for the same price with half the quality; last half as long and are not as comfortable. Oh, and please stop the nonsense about marketing, Because DC, DVS, Etnies sold thier souls to MTV in the form of Bam and the rest of the JackAss crew, Rob & Big, and so on and so forth. Don’t demonize Nike for the crap that you praise other companies for. For every swoosh you see at a skate event, I bet you’ll see 1000 DC’s (and Nike doesn’t employ street teams to waste paper and put flyers and junk all over peoples cars which eventually just end up as litter like these other companies.)
If you think Nike sucks, fine. More power to ya; but how about you boycot Etnies when the poorly manufactured toe seperates from the sole. And don’t complain that Nike has factories in asia cuz they have factories in the US as well. Oh, and Etnies are made in China too.
So basically you are saying Nike’s cost more than airspeed because of the science they put into it. The Nike SB Blazers I just finished skating didn’t last half as long as my bro’s airspeed mids. There really aren’t any new scientific breakthroughs in skate shoes, people still prefer a classic vulcanized sole over an air filled puffy shoe made from pillows to comfort your feet hahaha. Not sure if you knew this or not, but airspeed are produced by nike from athe same materials and cost the same amount to produce as their SB line. My next pair of shoes will be VOX!!!
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yeah well uhm nike skateboarding is like becoming really popular?
who cares they are getting money and just being uhm i dont know, sucessfull